I want to diversify the greeting card and paper goods industry by showcasing black and mixed race people in all of their glory. I am Candice Chenade, the founder and illustrator behind By Candice Chenade. I started my brand because I struggled to find cards and art prints that really represented me and the people around me. I felt that styles on the market were either dated, overly woke or not a true representation of our community today. I want to diversify the greeting card and paper goods industry by showcasing black and mixed race people in all of their glory. We celebrate Black Excellence often, but we still deserve to be celebrated for the regular things that we do. My mission is to uplift people and make sure people who look like me are represented. Because representation matters. I Launched my first collection in May 2021 just in time for father’s day, after I was inspired by my amazing dad and watching the beautiful relationship blossom between my daughter and her dad. The collection was well received and requests for new designs were coming in fast. So I started creating and putting my designs out there, expanded my product range and By Candice Chenade was born. My illustrations are made black and mixed race people in mind.